In this prestigious list, Hoi An, a charming and ancient city in Quang Nam Province, Vietnam, has proudly claimed the 4th position, affirming its unique cultural and historical value on the continental travel map. According to the evaluation by the magazine, Hoi An is a “magical” city recognized as a UNESCO World Heritage Site. Despite the growing number of visitors, the ancient town has remarkably preserved its stunning scenery and historical integrity.

Hoi An, an ancient and charming city in Quang Nam province, Vietnam, affirms its unique cultural and historical attraction and value on the continental tourism map.
Hoi An’s inclusion in the top 4 destinations in Asia, as ranked by Lonely Planet, is not only a source of pride for the local community but also a testament to the international recognition of Vietnam’s beauty and tourism potential. With a history spanning over 400 years, Hoi An was once a bustling trading port where merchants from all over the world convened. This vibrant exchange led to a rich and diverse culture, reflected in its ancient architecture, peaceful streets, and traditional customs that have been preserved to this day.
The moss-covered ancient houses, lantern-lit streets at night, and historic assembly halls showcasing Chinese, Japanese, and Western architectural influences blend harmoniously to create a picture of Hoi An that is both ancient and modern, tranquil yet lively. Visitors to Hoi An can admire its unique architectural marvels, immerse themselves in its rich cultural traditions, savor delicious local cuisine, and enjoy engaging activities such as tailoring clothes, cycling through serene countryside, or exploring traditional craft villages.

According to Lonely Planet, Hoi An is a world cultural heritage and a city with a magical beauty.
This recognition also serves as a fantastic opportunity to promote Vietnam’s tourism image to the world, attracting international travelers to explore and experience the wonders the country and its people have to offer. Alongside Hoi An, the list features other renowned destinations in the region, showcasing fierce competition and the quality of Asia’s top tourist spots. This further enhances the value of Hoi An’s achievement, solidifying its position as a gem on Asia’s travel map.
Topping the list of Asia’s best cities is Luang Prabang (Laos), followed by Bangkok (Thailand) and Angkor (Cambodia), all celebrated for their breathtaking natural landscapes and rich culinary cultures.

Hoi An is a famous tourist destination loved by many tourists.
In July 2024, Travel + Leisure also included Hoi An in its Top 25 Best Destinations in the World. The survey, which attracted over 186,000 readers and 70,000 votes, was based on criteria such as culture, cuisine, hospitality, and attractions.
